Facebook To Capture 15.8% Of Global Mobile Ad Revenue This Year, Predicts eMarketer, Up From Just 5.35% In 2012

Facebook has clearly grasped that they are a mobile company that also happens to have a desktop version…

TechCrunch

It’s no secret that Facebook has accelerated its mobile ad business in recent quarters. This mobile ad monetization push is resulting in “dramatic gains” in worldwide mobile ad market share, according to estimates put out today by researchers at eMarketer. The figures suggest Facebook’s share of global mobile Internet ad revenues will reach 15.8 percent this year, up from just 5.35 percent in 2012. eMarketer expects the overall mobile ad market to grow 89 percent in 2013 to $16.65 billion.

Facebook’s mobile ad growth tear is the result of the social networking giant pouring a torrent of ads into the news feed in its mobile apps — effectively dressing ads in the same clothes as genuine news feed items to encourage people  to click, rather than tune them out.

Facebook only started injecting ads in its mobile apps last year so their mobile ad growth rates are all the more impressive. Last…

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One thought on “Facebook To Capture 15.8% Of Global Mobile Ad Revenue This Year, Predicts eMarketer, Up From Just 5.35% In 2012

  1. Reblogged this on Photonic Culture and commented:
    This seems to present that Mobile Ad Spending is moving slower than other research has shown. It any rate, the growth of mobile ads and social media marketing will grow, if not by small starts.

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