“Google+ can succeed as the ‘social spine’ for all-things Google” – The Next Web

Nick Summers at Next New Web, sees the Google+ long term strategy working:

“Google has always had a clear, long-term strategy for Google+, but until now I wasn’t convinced that it was the right one. I believed that Google users would just avoid it indefinitely, or until they were dragged there kicking and screaming for one reason or another. But I don’t think that’s the case now. Google+ isn’t a breakout success just yet, but it’s picking up pace thanks to the “social spine” strategy that Larry Page was talking about. Google+ has become an ingrained part of how I use the Web and given time, I’m sure it’ll do the same for other Google users too.”

via I’m now convinced Google+ can succeed as the ‘social spine’ for all-things Google – The Next Web.

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