Google’s Ad Chief: 50 Percent of Ads Will Go Online in the Next 5 years

Certainly this is self-serving prediction, but it feels accurate to me, maybe conservative:

“There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for less than $100 billion of that number,” Arora said. There is a reasonable probability that over 50 percent of advertising goes online in the next five years.”

via Google’s Ad Chief 50 Percent of Ads Will Go Online in the Next 5 years – Mike Isaac – Dive Into Media – AllThingsD.

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