Amazing numbers here. The early web launch acts as adreneline to the traditional spots reach. Makes total sense, but odd to see how this sacrosanct space of traditional media superbowl ad is morphing with the times.
Super Bowl ads released early had six times the views — with 9.1 million average views — than spots released after the game, according to YouTube.com, which hosts advertisers’ commercials on its site.
In recent years, more advertisers have been making their spots public before the Big Game. This year, 26 of the 35 or so advertisers have released their spots, with more reveals expected, YouTube says.